Different projects. Different audiences. One acquisition system.
Adulis Properties was marketing multiple real estate opportunities across different audiences and markets. My role was to connect market and audience research with positioning, multilingual creative, Meta acquisition, lead tracking and ongoing campaign optimization.
Research becomes a system.
Market → Audience → Pain points → Offer → Message → Creative → Acquisition
Market
Audience
Pain points
Offer
Message
Creative
Acquisition
Before the campaign
Researched projects, competitors, audiences and customer pain points to shape positioning, offers, messaging and creative angles across different markets.
The work behind the numbers.
Selected creative and reporting excerpts from the supplied portfolio materials.
Selected campaign results
A selected snapshot of Meta acquisition campaigns across different projects and audiences. These four campaign rows generated 186 results combined and represent only part of the documented 570+ paid leads.
570+ paid leads.
570+ paid leads generated across documented Meta campaigns, with AED 50K+ in tracked ad spend and 850+ lead records managed through the acquisition pipeline.
Paid leads
Owner-provided case summaryTracked Meta spend
Owner-provided case summaryLead records tracked
Owner-provided case summaryBut what happened after the lead?
850+ records. One clearer pipeline.
Built and maintained a lead-tracking system covering follow-ups, meetings, pipeline stages and lead quality — turning campaign enquiries into a structured workflow for the sales team.
The feedback loop matters.
Campaign performance was only one signal. Lead quality and sales feedback were used to refine audiences, messaging, creative direction and the next round of tests.
Explore the evidence
Read the project summary and the context behind the figures.
Explore the evidence